Substack School is for you if:
🎨 You’re an artist, writer, deep thinker, multi-hyphenate, ADHDer, or simply a sensitive creative who wants to build something online without selling out to an algorithm or boxing yourself into a niche.
💭 You’ve thought about starting a Substack a million times but can’t land on a name, topic, or direction.
📝 You have 74 half-written drafts, 17 different ideas for a newsletter, and no clue what your “niche” is.
🌿 You’re craving consistency, visibility, and a portfolio for your ideas that can grow with you.
💡 What You’ll Learn
Part 1: How to Brand Your Publication (3 lessons)
How to name, describe, and visually shape your newsletter so it feels like you.
🌀 Define the essence of your brand without boxing yourself in
🎯 Clarify a premise that gives you room to evolve
✍️ Write your bio, welcome email, and about page (without spiraling into self-doubt)
🎨 Pick a look-and-feel without getting lost in the fonts and colors
Part 2: How to Develop Your Style (3 lessons)
Set up a structure you can actually stick to, discover what you love writing about, and build a practice that feels sustainable.
📅 Choose a publishing rhythm that supports you instead of burning you out
🗂️ Decide on a format you can stick with
🔊 Unmask your real voice
🪴 Treat your publication like a creative garden
Part 3: How to Grow Your Presence (3 lessons)
Get readers, build momentum, and make some money without turning Substack into an unsustainable grind.
👀 Package your posts so people want to read them
💌 Use Notes to connect and grow your audience organically
💸 Softly plug your offers, build community, and experiment with monetization
🔁 Keep it fun, fluid, and personal
🎧 What You'll Get
2.5 hours of teaching, broken into bite sized of audio lessons so you can listen like a podcast!
A Notion companion with templates, examples, and thought prompts
Lifetime access + future updates included